History

When Jen's first daughter Abbie was two years old, and with a five week old son in arms, she searched desperately for a girl's TV show to

keep Abbie occupied. Finding nothing to suit, Jen was inspired to create a show full of magic, sparkles, glitter and everything little girls love, to fill the gap in the market. The Fairies was born.

The Fairies brand was initially registered in February 1998 and The first Fairies retail site was opened in Evandale, SA in September 2007. Through hard work and a strong vision Jen has grown the business to what it is today and you have the opportunity to be a part of this fairytale.